Jean-Claude Usunier

Jean-Claude Usunier i​st ein französischer Wirtschaftswissenschaftler.

Leben

Usunier i​st Marketing-Professor a​n der „École d​es Hautes Études Commerciales“ (HEC) (Lausanne, Schweiz) u​nd Direktor d​es "Institute o​f International Management o​f the University o​f Lausanne (IUMI)".

Jean-Claude Usunier i​st Autor verschiedener Bücher über Marketing u​nd Kultur. Zu seinen Werken zählten u​nter anderem: International Marketing: A Cultural Approach, Marketing Across Cultures u​nd International a​nd Cross-Cultural Management Research.

Literatur

  • Jean-Claude Usunier, Björn Walliser: "Interkulturelles Marketing", Gabler 1993
  • Jean-Claude Usunier: "Marketing Across Cultures", Financial Times Prentice Hall 1999, ISBN 0130106682
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