ARCS-Modell

Das ARCS-Modell ist ein motivationales Instruktionsdesign für das E-Learning.

Das ARCS-Modell von Keller/Kopp (1987) wurde auf Basis des bereits bestehenden motivationalen Designs von Keller (1983) erstellt, wobei das Akronym ARCS für die vier motivationalen Bedingungen steht:

Aufmerksamkeit (attention)
Relevanz (relevance)
Erfolgszuversicht (confidence)
Zufriedenheit (satisfaction)

Literatur

Keller, J. (1983): Motivational design of instruction. In C. Reigeluth (ed.), Instructional design theories and models. An overview of their current status. Hillsdale, NJ: Erlbaum. S. 383–434
Keller, J.M.; Kopp, T.W. (1987): An application of the ARCS model of motivational design. In Reigeluth, C. M. (Hg.): Instructional theories in action. Lessons illustrating selected theories and models. Hillsdale, NJ: Erlbaum. S. 289–320
Keller, John M. (2010): Motivational Design for Learning and Performance – The ARCS Model Approach. Springer, US, ISBN 978-1-4419-1250-3 (ebook), doi:10.1007/978-1-4419-1250-3

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